International Website Builders
Announces Release of Payday Loan PPC Case Study
FOR IMMEDIATE RELEASE
Terry Van Horne, CEO
International Website Builders
3608 Dufferin Street, Suite #1
Toronto, Ontario,
Canada, M3k 1N7
Phone: (416) 638-4148
Email: info@InternationalWebsiteBuilders.com
Web: http://www.InternationalWebsiteBuilders.com/
Toronto, Ontario
April 18, 2009
Today International Website
Builders announced in a press release that a
case study on using PPC to acquire Paday Loan
customers has been released on the IWB website.
This case study looks at the success and failure
of the campaign over a 3 yr. period. This period
is interesting it that the study shows the affects
of many of the changes that Google made to the
"black box" that is Adwords. The case study also
discusses several of the winning
PPC strategies that at it's peak performance
resulted in 11,500 apps at a cost of around $10 a
piece in December 2006.
In the summer of 2008 the PPC
campaign was halted because it was no longer
needed to support the new office expansion in the
UK. The reason for this was not a failing of IWB
or poor performance. The costs for PPC had risen
to the point where there were less risks buying
leads from sources using lead aggregation and SEO
to generate leads. These leads were far less
expensive then those from the PPC program.
About International Website Builders
International
Website Builders is a Toronto Canada based company
providing
ecommerce website development and marketing
services for over 15 years. CEO Terry Van
Horne is recognized as a Canadian leader in local
and international Search Engine Optimization, web
development and internet marketing services. | 
