Link Development: For Website Promotion Not SEO
Link Building Overview
Getting links to your site seems like an easy task at
first. It seems easy until you realize the best sites only link to quality or
unique content. IWB believes if you develop good content and seek relationships
with the key sites/blogs the content will attract the links and individuals
that are going to give you the greatest mileage out of this activity. IWB
doesn't expect to get any SEO benefit or value from paid links. In fact we
believe this can result in vulnerability to negative.
Link Development, Website Promotion & Site Monetization
Developing links is likely the second oldest internet marketing technique.
This can be done in many ways but some of IWB's favored techniques are directory
submission, Online organization and association Membership and including links
and email addresses in company communication, business cards and offline display
ads (signage and vehicles). The least favored techniques in order of most effective
are paid advertising links (no or little SEO value), display advertising and reciprocal links (a complete waste
of time and energy particularly where no relationship is attempted with the
site). Paid links are mainly for kick starting a new sites traffic so we can get
more activity to analyze for usability and calls to action. The more control you
have over the link the better the results will be for enhancing other
activities.
You're wondering what site monetization is aren't you? Site monetization is
often called buying links, or paid linking, however, Google takes a dim view of
the technique so you must walk a thin line when either buying or selling ads in
link text. IWB chooses to buy links based on their potential as advertising and
believes they are a short term solution to a long term problem, Therefore, too
risky with too few benefits to be used for SEO. In other word we'd rather pay to
exploit a sites traffic rather than pay to exploit a search engine or
directories results.
Our philosophy is simple "the organic search engine results provide top level
navigation for the internet and should be treated with respect." That was the
IWB philosophy in 96 and will be our philosophy as long as Search provides the
backbone for navigating the net. If users can't easily find the best sites then
the internet will likely cease to be a catalyst for economic growth. That also
means we don't care how much money you will pay we will not provide services
that will help a site achieve results that don't improve the SERP. Sorry but to
do that is to jeopardize not only our business but also all of our SEO clients.
Press Releases
Ten's of millions of people in the U.S.
visit online outlets such as Google News, Yahoo! News and MSN News
looking for fresh information about a many topics that interest them. Neilsen/NetRatings
indicate the unique audiences of Yahoo! and Google News
are gaining on the global news destinations like CNN and the BBC.
Optimized press releases increase your brand visibility and
Search Engine footprint. Optimized online press releases
reach business prospects and many journalists using the news search engines to discover new stories and companies to
write about.
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