Industry Leading Custom
Verticles Website Design,
Marketing & Enterprise Level Software Applications
Verticle Development & Marketing
Verticles are often the best way
to generate lead traffic for local services.
Verticles can enable a local service company to
leverage its knowledge of the Verticles market to a wider
audience and generate income for referrals they
are unable to service. Often opportunities to
build a portal for the vericle becomes apparent by
the success of the local site. This is following a
basic marketing principle. Once you know what
works look for similar opportunities and
audiences. IWB's portal and Verticles strategies
leverage our knowledge of website development.
IWB's ecommerce websites include shopping carts,
inventory control, transaction fulfillment, customized
content management systems and proprietary marketing
applications. We pride ourselves on developing
middleware applications that web enable many of the
proprietary inventory management systems in many of
Americas retailer warehouses. IWB have been developing
these applications for over 9 years and proven itself as
a provider of
strategic advantage for stores in many businesses
including musical instruments, apparel, computers and
more! IWB combines technical web expertise,
years of usability and web development
experience to provide innovative solutions based on
market analysis and user needs. The shopping cart has
no redirects or url rewriting and features multiple dynamic
navigation paths for
subcategories and brands
In the past Terry Van Horne the CEO and
President of IWB has been a framing carpenter, worked
as a Licensed Ontario real estate agent and managed a
portfolio of income properties. Terry adds
professional online marketing knowledge with practical
experiences in the real estate field to bring sites to
market that are user friendly with features that
assist lead retention and contact management.
IWB has built and maintained
websites and provided online marketing consulting and
strategy to one of the largest Real Estate Investment
Trusts in Canada. IWB acted as a consultant with desme
on the SEO and Real Estate Online Marketing for the
Sussex and Reilly site and built and implemented the
graphic design for H&R Developments' award winning New
Home site.
IWB has experience with portal and lead generating
sites in the online financial services industry.
Managing 1000's of keywords, $1M/yr. budget and
$3-7 bids is a lot of work. IWB generated 1000's of
leads a month, $100's of thousands in loan service
fees. We were able to keep it profitable by moving the
budget between the content and Google networks to keep
within the budget and acquisition cost requirements.
See the
Financial Services PPC case study
and our new
payday loan verticle portal
featuring a News Archive and Social Networking!
Lead generation to online applications IWB has
experience and expertise in developing services and
information that drive qualified leads to specific or
a pool of providers. We don't ask what service you
need to compete. We do competitive analysis, traffic
audits and review websites in your current niche or a
new niche market you want to explore.
IWB has been providing website development, online
marketing strategies, SEO services and website promotion
consulting for over 15 years. We have extensive
knowledge of web domain server configuration and optimization for local and
International Search Engine Marketing. IWB has more US
than Ca clients and many of our US clients have a .Ca
presence. Until recently IWB was one of the few
Canadian Companies taking advantage of their knowledge
of Google Ca. index algos. Note that IWB's
International SEO services utilize input from local
SEOs to target the best local sites and learn the
nuances of the SE's algos for the country specific
index.
IWB built a portal for a Publicly
listed REIT to manage it's vacancies.
The site included a new listings announcement service,
email list management and content management system
for generating the rental information. The site also included an application to display
pdfs of floor plans maintained on a third party site.
IWB has been working on both new and resale homes and
rental units. real estate
IWB developed an extensive site to promote
a well known Construction Management company.
IWB has done extensive research for a portal to manage receiving tenders and distributing
specs and blueprints used by contractors to quote a bid.
Generating consumer leads for service businesses is a
specialty that IWB has learned developing lead generating portals for software,
moving and real estate. We try techniques that we might not advise for our
clients but will risk sites we own and can afford to loose if siomething
goes wrong or not as expected.
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