Search Engine Marketing and Web Development Case Studies
International Website Builders Client Case Studies
International Website Builders will regularly add case studies
to this page because
we believe documenting tactics and the results improve not only our clients but the industry as a whole.
Search Engine Marketing
IWB presents a 5 Year PPC campaign for a payday loan company. This PPC campaign started with bids in the
$2-3 range that eventually rose to over $5 a click. The study includes "theories" on the effects of
poorly managed accounts and decreases in qualified traffic, the effects of the Quality Score algo on a
campaign that was converting at 30% and the spiraling costs of PPC cannibalizing the industry.
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